This statistic shows the results of a survey on the sources consumers relied on to identify the best brands in the United Kingdom (UK) in 2016. The survey found that 46 percent of UK respondents stated to trust analyst or expert reviews when looking for the best brands, whereas 11 percent relied on TV advertising.
What sources do you use to identify the best brands?*
* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
** The source does not specify the date of the survey.
*** Refers to UK and US consumers. Number of UK respondents not specified.
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Marketing Week. (January 24, 2017). What sources do you use to identify the best brands?* [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/678052/consumer-trust-in-brand-advertising-by-source-united-kingdom-uk/
Marketing Week. "What sources do you use to identify the best brands?*." Chart. January 24, 2017. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/678052/consumer-trust-in-brand-advertising-by-source-united-kingdom-uk/
Marketing Week. (2017). What sources do you use to identify the best brands?*. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/678052/consumer-trust-in-brand-advertising-by-source-united-kingdom-uk/
Marketing Week. "What Sources Do You Use to Identify The Best Brands?*." Statista, Statista Inc., 24 Jan 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/678052/consumer-trust-in-brand-advertising-by-source-united-kingdom-uk/
Marketing Week, What sources do you use to identify the best brands?* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/678052/consumer-trust-in-brand-advertising-by-source-united-kingdom-uk/ (last visited November 13, 2024)
What sources do you use to identify the best brands?* [Graph], Marketing Week, January 24, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/678052/consumer-trust-in-brand-advertising-by-source-united-kingdom-uk/
