Display ad spend in Spain 2022, by sales method
In 2022, 38.7 percent of digital video advertising spending in Spain was invested in ads bought programmatically. The remaining 61.3 percent were sold directly.
Distribution of digital display advertising spending in Spain in 2022, by sales method & type
Source
In cooperation with
Release date
February 2023
More information
Region
Spain
Survey time period
2022
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Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
IAB Spain. (February 22, 2023). Distribution of digital display advertising spending in Spain in 2022, by sales method & type [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain. "Distribution of digital display advertising spending in Spain in 2022, by sales method & type." Chart. February 22, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain. (2023). Distribution of digital display advertising spending in Spain in 2022, by sales method & type. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain. "Distribution of Digital Display Advertising Spending in Spain in 2022, by Sales Method & Type." Statista, Statista Inc., 22 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/
IAB Spain, Distribution of digital display advertising spending in Spain in 2022, by sales method & type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/ (last visited November 13, 2024)
Distribution of digital display advertising spending in Spain in 2022, by sales method & type [Graph], IAB Spain, February 22, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/676436/share-of-video-display-ad-spending-in-spain-2014-2016-by-sales-method/