Revenue of Dollar Shave Club in the U.S. 2012-2015

The Dollar Shave Club is an online shaving products retailer which operates like a subscription box, in which the customer can schedule regular deliveries of shaving kits as well as other personal care items. The company generated around 153.5 million U.S. dollars in revenue in 2015, up from 65 million U.S. dollars in the previous year.

Top Razor Brands

In the United States, private label razors beat out any name brand razor in terms of dollar sales. In 2019, private label razors generated sales of nearly 33.8 million U.S. dollars. Harry's, Gillette Mach 3, and Gillette Venus were the top three name brand razors in that year. Harry's saw a huge increase in sales between 2018 and 2019, at over 177 percent, more than any other brand of razor in the United States.

Consumer Spending on Shaving Products

For many consumers, shaving is part of a daily grooming ritual in order to look as clean and presentable as possible. In the United States, the average annual expenditure on shaving products per consumer unit was around 17.91 U.S. dollars in 2018, down from 19 U.S. dollars in the previous year. Among American men, the vast majority believe that not all grooming products are created equal, and that it can be worth it to pay more for a grooming or personal care product.