Per capita consumption of wine in the Netherlands 2010-2018
The Dutch are more beer drinkers than wine lovers. Whereas between 2010 and 2016, wine consumption was around ten liters per person per year, the per capita consumption of beer was roughly seven times as high, at approximately 70 liters.
White wine the most popular
When they do drink wine, however, Dutch consumers tend to pick white wine over red wine and rosé. In 2018, the sales volume of wine in supermarkets in the country reached roughly 178 million liters, and approximately 40 percent of the wine sold was white wine. The supermarket was the most important purchase channel of wine in the Netherlands that year. In a 2018 survey, 77 percent of participants stated to sometimes buy wine in the supermarket.
Price most important selection criteria
In the same survey, respondents were asked what the most important factors were for them when selecting a wine. Nearly eight out of ten participants mentioned to consider the price to be of importance. By comparison, only 20 percent stated to pay attention to the production year of the wine.
White wine the most popular
When they do drink wine, however, Dutch consumers tend to pick white wine over red wine and rosé. In 2018, the sales volume of wine in supermarkets in the country reached roughly 178 million liters, and approximately 40 percent of the wine sold was white wine. The supermarket was the most important purchase channel of wine in the Netherlands that year. In a 2018 survey, 77 percent of participants stated to sometimes buy wine in the supermarket.
Price most important selection criteria
In the same survey, respondents were asked what the most important factors were for them when selecting a wine. Nearly eight out of ten participants mentioned to consider the price to be of importance. By comparison, only 20 percent stated to pay attention to the production year of the wine.
