In 2024, Lotte rent a car ranked first with a brand competitiveness index that measured 79 out of 100 in South Korea. The leading three car rental companies all maintained their ranking and score from the previous year.
National Brand Competitiveness Index of leading car rental company brands in South Korea in 2024
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (August 4, 2024). National Brand Competitiveness Index of leading car rental company brands in South Korea in 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/669986/south-korea-car-rental-company-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of leading car rental company brands in South Korea in 2024." Chart. August 4, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/669986/south-korea-car-rental-company-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of leading car rental company brands in South Korea in 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/669986/south-korea-car-rental-company-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Leading Car Rental Company Brands in South Korea in 2024." Statista, Statista Inc., 4 Aug 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/669986/south-korea-car-rental-company-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of leading car rental company brands in South Korea in 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/669986/south-korea-car-rental-company-brand-competitiveness-index/ (last visited November 10, 2024)
National Brand Competitiveness Index of leading car rental company brands in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), August 4, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/669986/south-korea-car-rental-company-brand-competitiveness-index/
