As of 2023, Swedish people spent 16 percent of their daily media usage time on watching traditional television. The share generally decreased in recent years. In 2011, for example, Swedes spent 26 percent of their media consumption time on traditional TV.
Share of daily media usage time spent on watching traditional TV on average in Sweden from 2009 to 2023
* Refers to 2023. The number of respondents may differ in previous years. ** Refers to 2020 onwards. The age group was 9-79 years in the previous years.
The time spent on media per day averaged at 407 minutes in 2023, at 413 minutes in 2022, at 411 minutes in 2021, 418 minutes in 2020, 367 minutes in 2019, 357 minutes in 2018, 344 minutes in 2017, 340 minutes in 2016, 333 minutes in 2015, 326 minutes in 2014, 378 minutes in 2013, 365 minutes in 2012, 367 minutes in 2011, 361 minutes in 2010, and 352 minutes in 2009.
The statistic is based on a survey conducted via telephone and web interview.
Figures for 2009 to 2022 were taken from previous publications.
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NORDICOM. (May 14, 2024). Share of daily media usage time spent on watching traditional TV on average in Sweden from 2009 to 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/668488/share-of-time-spent-on-watching-traditional-tv-per-day-in-sweden/
NORDICOM. "Share of daily media usage time spent on watching traditional TV on average in Sweden from 2009 to 2023." Chart. May 14, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/668488/share-of-time-spent-on-watching-traditional-tv-per-day-in-sweden/
NORDICOM. (2024). Share of daily media usage time spent on watching traditional TV on average in Sweden from 2009 to 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/668488/share-of-time-spent-on-watching-traditional-tv-per-day-in-sweden/
NORDICOM. "Share of Daily Media Usage Time Spent on Watching Traditional Tv on Average in Sweden from 2009 to 2023." Statista, Statista Inc., 14 May 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/668488/share-of-time-spent-on-watching-traditional-tv-per-day-in-sweden/
NORDICOM, Share of daily media usage time spent on watching traditional TV on average in Sweden from 2009 to 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/668488/share-of-time-spent-on-watching-traditional-tv-per-day-in-sweden/ (last visited November 10, 2024)
Share of daily media usage time spent on watching traditional TV on average in Sweden from 2009 to 2023 [Graph], NORDICOM, May 14, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/668488/share-of-time-spent-on-watching-traditional-tv-per-day-in-sweden/
