According to the 2024 National Brand Competitiveness Index in South Korea, the brand competitiveness index of Esse measured 80 out of 100. This was an improvement from the previous year.
National Brand Competitiveness Index of tobacco brands in South Korea in 2024
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
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JoongAng Ilbo (The Central Times). (May 12, 2024). National Brand Competitiveness Index of tobacco brands in South Korea in 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/667663/south-korea-tobacco-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of tobacco brands in South Korea in 2024." Chart. May 12, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/667663/south-korea-tobacco-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of tobacco brands in South Korea in 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/667663/south-korea-tobacco-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Tobacco Brands in South Korea in 2024." Statista, Statista Inc., 12 May 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/667663/south-korea-tobacco-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of tobacco brands in South Korea in 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/667663/south-korea-tobacco-brand-competitiveness-index/ (last visited November 10, 2024)
National Brand Competitiveness Index of tobacco brands in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), May 12, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/667663/south-korea-tobacco-brand-competitiveness-index/
