In 2024, the Genesis G90 ranked first among full-size car brands with a brand competitiveness index of 83 points in South Korea. That was an increase of one point from the previous year. Genesis is part of the Hyundai Motor Group, alongside Hyundai Motors and Kia Motors.
National Brand Competitiveness Index of full-size car models in South Korea in 2024
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (May 12, 2024). National Brand Competitiveness Index of full-size car models in South Korea in 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of full-size car models in South Korea in 2024." Chart. May 12, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of full-size car models in South Korea in 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Full-size Car Models in South Korea in 2024." Statista, Statista Inc., 12 May 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of full-size car models in South Korea in 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/667175/south-korea-full-size-car-brand-competitiveness-index/ (last visited November 10, 2024)
National Brand Competitiveness Index of full-size car models in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), May 12, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/667175/south-korea-full-size-car-brand-competitiveness-index/
