According to the 2023 National Brand Competitiveness Index in South Korea, the brand competitiveness index of Samsung Galaxy smartphones measured 81 out of 100. While this was the same score as previously, the Apple iPhone improved to a score 79 points.
National Brand Competitiveness Index of smartphone brands in South Korea in 2023
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (May 31, 2023). National Brand Competitiveness Index of smartphone brands in South Korea in 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/667129/south-korea-smartphone-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of smartphone brands in South Korea in 2023." Chart. May 31, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/667129/south-korea-smartphone-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of smartphone brands in South Korea in 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/667129/south-korea-smartphone-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Smartphone Brands in South Korea in 2023." Statista, Statista Inc., 31 May 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/667129/south-korea-smartphone-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of smartphone brands in South Korea in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/667129/south-korea-smartphone-brand-competitiveness-index/ (last visited September 20, 2024)
National Brand Competitiveness Index of smartphone brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), May 31, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/667129/south-korea-smartphone-brand-competitiveness-index/