According to the National Brand Competitiveness Index of airline brands in South Korea in 2023, Korean Air's brand competitiveness index measured 81, while Asiana Airlines' index measured 79 out of 100.
National Brand Competitiveness Index of international airline brands in South Korea in 2023
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of international airline brands in South Korea in 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/666972/south-korea-airline-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of international airline brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/666972/south-korea-airline-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of international airline brands in South Korea in 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/666972/south-korea-airline-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of International Airline Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/666972/south-korea-airline-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of international airline brands in South Korea in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/666972/south-korea-airline-brand-competitiveness-index/ (last visited September 20, 2024)
National Brand Competitiveness Index of international airline brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/666972/south-korea-airline-brand-competitiveness-index/