Online shopping mall brand competitiveness index in South Korea 2023

Published by
Nina Jobst,
Jul 1, 2024
According to the National Brand Competitiveness Index of online shopping mall brands in South Korea in 2023, SSG.com's brand competitiveness index measured 81 out of 100.

National Brand Competitiveness Index of online shopping mall brands in South Korea in 2023

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Sources

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Release date

September 2023

Region

South Korea

Survey time period

2023

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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Statistics on " South Korea's Coupang "

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Overview e-commerce

6

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Sales figures

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User base

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Consumer behavior

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Topics

E-commerce in South KoreaInternet usage in South KoreaSocial media usage in South KoreaSmartphone usage in South KoreaOnline grocery shopping in South Korea
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