In 2024, YES24 ranked first among online bookstores in terms of brand competitiveness, with a score of 79 out of 100. This was followed by Kyobo Book Centre and Aladdin with scores of 78 and 77, respectively.
National Brand Competitiveness Index of online bookstore brands in South Korea in 2024
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (August 4, 2024). National Brand Competitiveness Index of online bookstore brands in South Korea in 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of online bookstore brands in South Korea in 2024." Chart. August 4, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of online bookstore brands in South Korea in 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Online Bookstore Brands in South Korea in 2024." Statista, Statista Inc., 4 Aug 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of online bookstore brands in South Korea in 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/ (last visited November 10, 2024)
National Brand Competitiveness Index of online bookstore brands in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), August 4, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/666823/south-korea-online-bookstore-brand-competitiveness-index/
