According to the National Brand Competitiveness Index of credit card brands in South Korea in 2023, Shinhan Card and Samsung Card ranked first with a brand competitiveness index of 76 out of 100.
National Brand Competitiveness Index of credit card brands in South Korea in 2023
Released date is the date of access. Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of credit card brands in South Korea in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/666450/south-korea-credit-card-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of credit card brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/666450/south-korea-credit-card-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of credit card brands in South Korea in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/666450/south-korea-credit-card-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Credit Card Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/666450/south-korea-credit-card-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of credit card brands in South Korea in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/666450/south-korea-credit-card-brand-competitiveness-index/ (last visited November 10, 2024)
National Brand Competitiveness Index of credit card brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/666450/south-korea-credit-card-brand-competitiveness-index/
