It was found that as of July 2019, The BBC logo ranked sixth in terms of the most costly redesign; the company paid 1.8 million U.S. dollars for the new design. At the same time, Symantec's logo topped the ranking, with a cost of 1.28 billion U.S. dollars.
Most expensive logos worldwide as of July 2019
(in million U.S. dollars)
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DesignRush. (June 20, 2019). Most expensive logos worldwide as of July 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/665444/most-expensive-logos/
DesignRush. "Most expensive logos worldwide as of July 2019 (in million U.S. dollars)." Chart. June 20, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/665444/most-expensive-logos/
DesignRush. (2019). Most expensive logos worldwide as of July 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/665444/most-expensive-logos/
DesignRush. "Most Expensive Logos Worldwide as of July 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 20 Jun 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/665444/most-expensive-logos/
DesignRush, Most expensive logos worldwide as of July 2019 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/665444/most-expensive-logos/ (last visited November 10, 2024)
Most expensive logos worldwide as of July 2019 (in million U.S. dollars) [Graph], DesignRush, June 20, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/665444/most-expensive-logos/
