In 2022, revenue derived from search-based advertising contributed around 51 percent of total revenue generated from internet advertising in South Korea. While search-based ads were traditionally the largest contributor, display advertising pulled ahead in 2020. This is forecast to reverse.
Distribution of internet advertising revenue in South Korea from 2016 to 2022 with forecasts for 2022 and 2024, by format
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KOBACO. (January 17, 2024). Distribution of internet advertising revenue in South Korea from 2016 to 2022 with forecasts for 2022 and 2024, by format [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/664459/south-korea-display-search-internet-ad-revenue/
KOBACO. "Distribution of internet advertising revenue in South Korea from 2016 to 2022 with forecasts for 2022 and 2024, by format." Chart. January 17, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/664459/south-korea-display-search-internet-ad-revenue/
KOBACO. (2024). Distribution of internet advertising revenue in South Korea from 2016 to 2022 with forecasts for 2022 and 2024, by format. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/664459/south-korea-display-search-internet-ad-revenue/
KOBACO. "Distribution of Internet Advertising Revenue in South Korea from 2016 to 2022 with Forecasts for 2022 and 2024, by Format." Statista, Statista Inc., 17 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/664459/south-korea-display-search-internet-ad-revenue/
KOBACO, Distribution of internet advertising revenue in South Korea from 2016 to 2022 with forecasts for 2022 and 2024, by format Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/664459/south-korea-display-search-internet-ad-revenue/ (last visited November 10, 2024)
Distribution of internet advertising revenue in South Korea from 2016 to 2022 with forecasts for 2022 and 2024, by format [Graph], KOBACO, January 17, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/664459/south-korea-display-search-internet-ad-revenue/
