In 2021, revenue from program advertisements shown on terrestrial TV amounted to around 645.5 billion South Korean won. Other successful types of advertising were sponsorship and mid-program advertising. It is forecast that program advertising revenue will decrease by 2023, while other types of advertisements will generate more revenue.
Terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts for 2022 and 2023, by type
(in billion South Korean won)
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KOBACO. (January 13, 2023). Terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts for 2022 and 2023, by type (in billion South Korean won) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/663633/south-korea-terrestrial-tv-advertising-revenue-by-type/
KOBACO. "Terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts for 2022 and 2023, by type (in billion South Korean won)." Chart. January 13, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/663633/south-korea-terrestrial-tv-advertising-revenue-by-type/
KOBACO. (2023). Terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts for 2022 and 2023, by type (in billion South Korean won). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/663633/south-korea-terrestrial-tv-advertising-revenue-by-type/
KOBACO. "Terrestrial Tv Advertising Revenue in South Korea from 2015 to 2021 with Forecasts for 2022 and 2023, by Type (in Billion South Korean Won)." Statista, Statista Inc., 13 Jan 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/663633/south-korea-terrestrial-tv-advertising-revenue-by-type/
KOBACO, Terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts for 2022 and 2023, by type (in billion South Korean won) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/663633/south-korea-terrestrial-tv-advertising-revenue-by-type/ (last visited September 20, 2024)
Terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts for 2022 and 2023, by type (in billion South Korean won) [Graph], KOBACO, January 13, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/663633/south-korea-terrestrial-tv-advertising-revenue-by-type/