U.S. consumers: Usage of coupons in 2016

Published by
Alexander Kunst,
Sep 3, 2019
This statistic shows the usage of coupons by consumers in the United States in 2016, by gender. The survey revealed that 26 percent of female respondents stated that they only use coupons/gift cards if they see a really good deal.

U.S. consumers usage of coupons in 2016, by gender

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Sources

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Release date

January 2017

Region

United States

Survey time period

August 8 to 20, 2016

Number of respondents

total survey n=940

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How do you use coupons? Please select the statement that best describes the way you use coupons."

Total number of respondents by gender:
Female: 550
Male: 390

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Overview

7

Digital coupons

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Food coupons

7

Consumer behavior

8

Further related statistics

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Topics

Coupon Market Trends in the United StatesGrouponPrivate label market in the U.S.Digital coupons and deals in the United StatesLoyalty programs in the United Kingdom (UK)
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