This statistic illustrates the share of consumers in Europe that use social media to interact with their bank at least once a week as of 2016, by country. It can be seen that one third (33 percent) of consumers in Germany stated that they use social media to interact with their bank at least once a week at that time.
Share of consumers using social media channels to interact with their bank at least once a week in Europe as of 2016, by country
consumers in selected European countries and senior business decision makers*
Method of interview
Online interview
Supplementary notes
*Study information from the source: "The study was split into two core activities from November 2015 - January 2016:
1. Online interviews with 7,013 consumers across UK, France, Benelux (Netherlands, Belgium and Luxembourg), Spain, Germany, Switzerland and Eastern Europe (Poland, Czechia and Slovenia) to understand consumer’s habits and their views and opinions towards financial services.
2. In-depth interviews with 45 senior business decision makers in the financial services sector to gain further insights into the key issues."
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Fujitsu. (May 5, 2016). Share of consumers using social media channels to interact with their bank at least once a week in Europe as of 2016, by country [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/660090/consumers-by-country-banking-weekly-with-social-media-europe/
Fujitsu. "Share of consumers using social media channels to interact with their bank at least once a week in Europe as of 2016, by country." Chart. May 5, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/660090/consumers-by-country-banking-weekly-with-social-media-europe/
Fujitsu. (2016). Share of consumers using social media channels to interact with their bank at least once a week in Europe as of 2016, by country. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/660090/consumers-by-country-banking-weekly-with-social-media-europe/
Fujitsu. "Share of Consumers Using Social Media Channels to Interact with Their Bank at Least Once a Week in Europe as of 2016, by Country." Statista, Statista Inc., 5 May 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/660090/consumers-by-country-banking-weekly-with-social-media-europe/
Fujitsu, Share of consumers using social media channels to interact with their bank at least once a week in Europe as of 2016, by country Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/660090/consumers-by-country-banking-weekly-with-social-media-europe/ (last visited November 10, 2024)
Share of consumers using social media channels to interact with their bank at least once a week in Europe as of 2016, by country [Graph], Fujitsu, May 5, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/660090/consumers-by-country-banking-weekly-with-social-media-europe/
