This statistic shows the viewability rate of video advertising in selected European countries in 2016. In 2016, 81 percent of video ads across the web (excl. YouTube) were viewable in the Netherlands, as opposed to only 58 percent in Italy.
Viewability rate of video advertising in selected European countries in 2016, by platform
France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom (Great Britain)
Survey time period
April 2016
Supplementary notes
* Video viewability data for YouTube based on Google's Active measurement technology including both data from across the web (desktop, mobile, and tablet) and mobile in-app ads.
** Video viewability across the web based on Google's Active measurement technology including both data from across the web (desktop, mobile, and tablet) and mobile in-app ads, not including YouTube. Figure for 2015 does not inlude mobile app viewability.
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Google. (July 15, 2016). Viewability rate of video advertising in selected European countries in 2016, by platform [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/658146/video-ads-viewability-rate-by-platform-in-europe/
Google. "Viewability rate of video advertising in selected European countries in 2016, by platform." Chart. July 15, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/658146/video-ads-viewability-rate-by-platform-in-europe/
Google. (2016). Viewability rate of video advertising in selected European countries in 2016, by platform. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/658146/video-ads-viewability-rate-by-platform-in-europe/
Google. "Viewability Rate of Video Advertising in Selected European Countries in 2016, by Platform." Statista, Statista Inc., 15 Jul 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/658146/video-ads-viewability-rate-by-platform-in-europe/
Google, Viewability rate of video advertising in selected European countries in 2016, by platform Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/658146/video-ads-viewability-rate-by-platform-in-europe/ (last visited November 10, 2024)
Viewability rate of video advertising in selected European countries in 2016, by platform [Graph], Google, July 15, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/658146/video-ads-viewability-rate-by-platform-in-europe/
