Heineken 0.0, the non-alcoholic beer launched by Dutch beer producer Heineken, was the most successful innovation in the Netherlands in 2017. Since its introduction, the alcohol-free beverage had an average weekly turnover of over 130,000 euros. This was roughly half of the most successful introduction a year later. In 2018, Coca-Cola’s Fuze Tea reached an average turnover of just under 250,000 euros a week.
Combined turnover lowest in 2018
Between 2006 and 2018, the 20 most innovative FMCG products had a combined weekly turnover of between 1.2 and 2.5 million euros per year on average. In 2018, this combined turnover reached the lowest point in the last 12 years. Its turnover peaked in 2007, at 2.5 million euros.
Unilever most successful innovator
In 2018, FMCG companies made approximately 177 million euros from new product launches. Unilever was the most successful innovator this year. Of the total new product turnover, Unilever was responsible for over 15 percent. This year, Unilever launched products such as Knorr Trattoria and Hertog Singles.
Top 20 most innovative FMCG products in the Netherlands in 2017, by average weekly turnover
(in euros)
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IRI, & Foodmagazine. (February 23, 2018). Top 20 most innovative FMCG products in the Netherlands in 2017, by average weekly turnover (in euros) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/653078/top-20-most-innovative-fmcg-products-in-the-netherlands-by-average-weekly-turnover/
IRI, und Foodmagazine. "Top 20 most innovative FMCG products in the Netherlands in 2017, by average weekly turnover (in euros)." Chart. February 23, 2018. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/653078/top-20-most-innovative-fmcg-products-in-the-netherlands-by-average-weekly-turnover/
IRI, Foodmagazine. (2018). Top 20 most innovative FMCG products in the Netherlands in 2017, by average weekly turnover (in euros). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/653078/top-20-most-innovative-fmcg-products-in-the-netherlands-by-average-weekly-turnover/
IRI, and Foodmagazine. "Top 20 Most Innovative Fmcg Products in The Netherlands in 2017, by Average Weekly Turnover (in Euros)." Statista, Statista Inc., 23 Feb 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/653078/top-20-most-innovative-fmcg-products-in-the-netherlands-by-average-weekly-turnover/
IRI & Foodmagazine, Top 20 most innovative FMCG products in the Netherlands in 2017, by average weekly turnover (in euros) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/653078/top-20-most-innovative-fmcg-products-in-the-netherlands-by-average-weekly-turnover/ (last visited September 20, 2024)
Top 20 most innovative FMCG products in the Netherlands in 2017, by average weekly turnover (in euros) [Graph], IRI, & Foodmagazine, February 23, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/653078/top-20-most-innovative-fmcg-products-in-the-netherlands-by-average-weekly-turnover/