During a survey concluded in September 2024, half of responding marketers working with influencers in the United States included reach/cost per mille (CPM) among their top three measures of success for their influencer marketing programs. Engagement rate and conversions (including sign-ups, downloads, etc.) followed, respectively mentioned by 48 and 46 percent of respondents. According to the same survey, over 60 percent of U.S. marketers planned to increase their influencer marketing budget by at least 25 percent.
Leading methods of measuring influencer marketing success among marketers in the United States as of September 2024
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Linqia. (October 17, 2024). Leading methods of measuring influencer marketing success among marketers in the United States as of September 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/651544/influencer-marketing-success-usa/
Linqia. "Leading methods of measuring influencer marketing success among marketers in the United States as of September 2024." Chart. October 17, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/651544/influencer-marketing-success-usa/
Linqia. (2024). Leading methods of measuring influencer marketing success among marketers in the United States as of September 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/651544/influencer-marketing-success-usa/
Linqia. "Leading Methods of Measuring Influencer Marketing Success among Marketers in The United States as of September 2024." Statista, Statista Inc., 17 Oct 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/651544/influencer-marketing-success-usa/
Linqia, Leading methods of measuring influencer marketing success among marketers in the United States as of September 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/651544/influencer-marketing-success-usa/ (last visited November 13, 2024)
Leading methods of measuring influencer marketing success among marketers in the United States as of September 2024 [Graph], Linqia, October 17, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/651544/influencer-marketing-success-usa/
