According to a 2020 survey conducted among youths aged 11 to 16 in the United Kingdom, 31 percent of respondents stated that they had seen gambling advertisements on social media websites more than one a week. Comparatively, 16 percent stated that they had seen gambling ads on social media once a week.
Level of youths awareness of gambling advertisements on social media websites in Great Britain in 2020, by frequency
participants who have seen/heard each type of gambling advert
Method of interview
Questionnaire
Supplementary notes
Question was phrased by source as: "How often would you say you see gambling advertisements in the following places?" (Online - social media websites).
Figures refer to weighted total responses.
The source added the following information on methodology: "Fieldwork for the 2020 study was forced to end before it was complete, as all British schools were closed during the scheduled fieldwork period due to the Covid-19 pandemic. Fieldwork in Wales was scheduled to take place at a date after the lockdown restrictions came into force so Welsh pupils are not included in this year's study."
Data can be found under Table T1308 in the excel sheet.
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Gambling Commission. (October 14, 2020). Level of youths awareness of gambling advertisements on social media websites in Great Britain in 2020, by frequency [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/651381/england-and-wales-social-media-gambling-advertising-awareness-of-youths/
Gambling Commission. "Level of youths awareness of gambling advertisements on social media websites in Great Britain in 2020, by frequency." Chart. October 14, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/651381/england-and-wales-social-media-gambling-advertising-awareness-of-youths/
Gambling Commission. (2020). Level of youths awareness of gambling advertisements on social media websites in Great Britain in 2020, by frequency. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/651381/england-and-wales-social-media-gambling-advertising-awareness-of-youths/
Gambling Commission. "Level of Youths Awareness of Gambling Advertisements on Social Media Websites in Great Britain in 2020, by Frequency." Statista, Statista Inc., 14 Oct 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/651381/england-and-wales-social-media-gambling-advertising-awareness-of-youths/
Gambling Commission, Level of youths awareness of gambling advertisements on social media websites in Great Britain in 2020, by frequency Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/651381/england-and-wales-social-media-gambling-advertising-awareness-of-youths/ (last visited September 20, 2024)
Level of youths awareness of gambling advertisements on social media websites in Great Britain in 2020, by frequency [Graph], Gambling Commission, October 14, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/651381/england-and-wales-social-media-gambling-advertising-awareness-of-youths/
