This statistic displays the results of a survey on B2B marketing automation for customer nurturing in Belgium, Luxembourg and the Netherlands in 2016. As of 2016, almost 20 percent of the respondents with B2B websites said that they did not have the software to use marketing automation to nurture customers after a purchase.
Do you use marketing automation to nurture B2B customers after a purchase?
only B2B respondents; respondents range from marketing managers, to e-commerce marketers and C-level suite; the source does not specify the date of the survey nor does it specify the type of survey
Supplementary notes
This question was phrased by the source as follows: "Do you use marketing automation to nurture customers after a purchase?"
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Sitecore. (July 1, 2016). Do you use marketing automation to nurture B2B customers after a purchase? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/650794/b2b-marketing-automation-for-customer-nurturing-in-the-benelux/
Sitecore. "Do you use marketing automation to nurture B2B customers after a purchase?." Chart. July 1, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/650794/b2b-marketing-automation-for-customer-nurturing-in-the-benelux/
Sitecore. (2016). Do you use marketing automation to nurture B2B customers after a purchase?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/650794/b2b-marketing-automation-for-customer-nurturing-in-the-benelux/
Sitecore. "Do You Use Marketing Automation to Nurture B2b Customers after a Purchase?." Statista, Statista Inc., 1 Jul 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/650794/b2b-marketing-automation-for-customer-nurturing-in-the-benelux/
Sitecore, Do you use marketing automation to nurture B2B customers after a purchase? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/650794/b2b-marketing-automation-for-customer-nurturing-in-the-benelux/ (last visited November 10, 2024)
Do you use marketing automation to nurture B2B customers after a purchase? [Graph], Sitecore, July 1, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/650794/b2b-marketing-automation-for-customer-nurturing-in-the-benelux/
