During a 2022 survey carried out in Denmark, 68 percent of responding consumers stated they found video ads irritating. More of 52 percent of respondents said they found ads in streaming services irritating. This might negatively impact the success of newly introduced ad-supported offers of streaming giants such as Netflix.
Share of consumers who found ads in selected media irritating in Denmark as of September 2022
Characteristic
Share of respondents who find often or always find the ads annoying
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Mindshare. (September 23, 2022). Share of consumers who found ads in selected media irritating in Denmark as of September 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/646691/top-10-most-annoying-ad-types-in-denmark/
Mindshare. "Share of consumers who found ads in selected media irritating in Denmark as of September 2022." Chart. September 23, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/646691/top-10-most-annoying-ad-types-in-denmark/
Mindshare. (2022). Share of consumers who found ads in selected media irritating in Denmark as of September 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/646691/top-10-most-annoying-ad-types-in-denmark/
Mindshare. "Share of Consumers Who Found Ads in Selected Media Irritating in Denmark as of September 2022." Statista, Statista Inc., 23 Sep 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/646691/top-10-most-annoying-ad-types-in-denmark/
Mindshare, Share of consumers who found ads in selected media irritating in Denmark as of September 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/646691/top-10-most-annoying-ad-types-in-denmark/ (last visited November 10, 2024)
Share of consumers who found ads in selected media irritating in Denmark as of September 2022 [Graph], Mindshare, September 23, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/646691/top-10-most-annoying-ad-types-in-denmark/
