This statistic shows the share of fast moving consumer goods (FMCG) volume sold on promotion in Europe in 2015, by category. The alcoholic drinks category had the largest number of promotions with 35.9 percent of all products on promotion, followed by confectionery with 33.2 percent.
Share of fast moving consumer goods (FMCG) volume sold on promotion in Europe in 2015, by category
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IRI. (November 1, 2016). Share of fast moving consumer goods (FMCG) volume sold on promotion in Europe in 2015, by category [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/644145/share-of-fmcg-volume-share-on-promotion-european-union-eu/
IRI. "Share of fast moving consumer goods (FMCG) volume sold on promotion in Europe in 2015, by category." Chart. November 1, 2016. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/644145/share-of-fmcg-volume-share-on-promotion-european-union-eu/
IRI. (2016). Share of fast moving consumer goods (FMCG) volume sold on promotion in Europe in 2015, by category. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/644145/share-of-fmcg-volume-share-on-promotion-european-union-eu/
IRI. "Share of Fast Moving Consumer Goods (Fmcg) Volume Sold on Promotion in Europe in 2015, by Category." Statista, Statista Inc., 1 Nov 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/644145/share-of-fmcg-volume-share-on-promotion-european-union-eu/
IRI, Share of fast moving consumer goods (FMCG) volume sold on promotion in Europe in 2015, by category Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/644145/share-of-fmcg-volume-share-on-promotion-european-union-eu/ (last visited September 20, 2024)
Share of fast moving consumer goods (FMCG) volume sold on promotion in Europe in 2015, by category [Graph], IRI, November 1, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/644145/share-of-fmcg-volume-share-on-promotion-european-union-eu/