This statistic shows the share of fast moving consumer goods (FMCG) categories' volume sold on promotion with multi-buy in the United Kingdom (UK) in 2015, by category. The non-alcoholic drinks category had the largest share of sales made during multi-buy promotions with 24.8 percent of all products on multi-buy promotion, followed by personal care with 16.5 percent.
Share of fast moving consumer goods (FMCG) categories' volume sold on promotion with multi-buy in the United Kingdom (UK) in 2015
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IRI. (November 1, 2016). Share of fast moving consumer goods (FMCG) categories' volume sold on promotion with multi-buy in the United Kingdom (UK) in 2015 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/644066/fmcg-categories-sales-volume-share-on-multi-buy-promotion-united-kingdom-uk/
IRI. "Share of fast moving consumer goods (FMCG) categories' volume sold on promotion with multi-buy in the United Kingdom (UK) in 2015." Chart. November 1, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/644066/fmcg-categories-sales-volume-share-on-multi-buy-promotion-united-kingdom-uk/
IRI. (2016). Share of fast moving consumer goods (FMCG) categories' volume sold on promotion with multi-buy in the United Kingdom (UK) in 2015. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/644066/fmcg-categories-sales-volume-share-on-multi-buy-promotion-united-kingdom-uk/
IRI. "Share of Fast Moving Consumer Goods (Fmcg) Categories' Volume Sold on Promotion with Multi-buy in The United Kingdom (Uk) in 2015." Statista, Statista Inc., 1 Nov 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/644066/fmcg-categories-sales-volume-share-on-multi-buy-promotion-united-kingdom-uk/
IRI, Share of fast moving consumer goods (FMCG) categories' volume sold on promotion with multi-buy in the United Kingdom (UK) in 2015 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/644066/fmcg-categories-sales-volume-share-on-multi-buy-promotion-united-kingdom-uk/ (last visited November 10, 2024)
Share of fast moving consumer goods (FMCG) categories' volume sold on promotion with multi-buy in the United Kingdom (UK) in 2015 [Graph], IRI, November 1, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/644066/fmcg-categories-sales-volume-share-on-multi-buy-promotion-united-kingdom-uk/
