Share of individuals watching video streaming services per day in Sweden 2011-2023

Published by
Julia Stoll,
Jul 19, 2024

According to a survey from 2023, nearly two thirds of the Swedish population watched video streaming services, such as Netflix, Disney+, and Viaplay, on a daily basis. This was a growth compared with the previous year, when 61 percent of respondents did so.

Share of individuals watching video streaming services per day in Sweden from 2011 to 2023

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Sources

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Release date

May 2024

Region

Europe, Sweden

Survey time period

2011 to 2023

Number of respondents

6,029 respondents*

Age group

9-85 years**

Method of interview

Telephone interviews and online survey

Supplementary notes

* Refers to 2023. The number of respondents may differ in previous years. 
** Refers to 2020 onwards. The age group was 9-79 years in the previous years.

Figures for years from 2011 to 2022 were published earlier by the source.

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Overview

5

Paid video streaming

6

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6

Platforms

8

Consumer behavior

5

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Topics

Video streaming in SwedenNetflix in SwedenVideo streaming in NorwayVideo streaming in DenmarkSubscription video-on-demand in Scandinavia
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