Effectiveness of digital marketing activities among SMEs in the U.S. 2016

Published by Statista Research Department, Nov 23, 2016
This statistic shows the effectiveness of selected digital marketing activities according to small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 89 percent of responding SME owners said that they considered search engine optimization (SEO) to be either a rather effective or very effective advertising measure.

How effective do you think the following digital marketing activities are?

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Release date

November 2016

Region

United States

Survey time period

November 16 to 21, 2016

Number of respondents

100 respondents

Special properties

Owners of small and medium sized enterprises; n = 71 who consider at least one of the digital marketing activities rather effective or very effective

Method of interview

Online survey

Supplementary notes

Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.

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