This statistic shows the advertising measures considered to be effective among small to medium sized enterprise (SME) owners in the United States as of November 2016. During the Statista survey conducted in November 2016, 19 percent of responding SME owners said that they considered outdoor advertising to be an effective advertising medium for their sector.
Which of the following advertising measures would you consider effective for small and medium-sized enterprises?
Owners of small and medium sized enterprises with at least 1 employee
Method of interview
Online survey
Supplementary notes
Original question: Which of the following advertising measures (i.e. external communication measures for which you pay the owner of the respective channel) would you consider effective for small and medium-sized enterprises?
Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.
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Statista Survey. (November 25, 2016). Which of the following advertising measures would you consider effective for small and medium-sized enterprises? [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/642123/effective-advertising-measures-smes-usa/
Statista Survey. "Which of the following advertising measures would you consider effective for small and medium-sized enterprises?." Chart. November 25, 2016. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/642123/effective-advertising-measures-smes-usa/
Statista Survey. (2016). Which of the following advertising measures would you consider effective for small and medium-sized enterprises?. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/642123/effective-advertising-measures-smes-usa/
Statista Survey. "Which of The following Advertising Measures Would You Consider Effective for Small and Medium-sized Enterprises?." Statista, Statista Inc., 25 Nov 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/642123/effective-advertising-measures-smes-usa/
Statista Survey, Which of the following advertising measures would you consider effective for small and medium-sized enterprises? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/642123/effective-advertising-measures-smes-usa/ (last visited September 20, 2024)
Which of the following advertising measures would you consider effective for small and medium-sized enterprises? [Graph], Statista Survey, November 25, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/642123/effective-advertising-measures-smes-usa/