This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 29 percent of the respondents said that they made impulsive purchases on media such as books, video games, or CDs.
When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
Characteristic
Share of respondents
Apparel/footwear
34%
Consumer electronics
34%
Cosmetics / fragrances / health & beauty aids
23%
DIY and home improvement products
16%
Food/liquor
16%
Furniture and decoration
17%
Games/toys/dolls, etc
28%
Household appliances
21%
Jewelry and watches
20%
Media (books, video games, CDs, etc.)
29%
Other
1%
None of the above
25%
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Source
Statista Survey
Survey by
Statista Survey
Survey name
Statista Survey Halloween, Thanksgiving, Black Friday & Cyber Monday 2018
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Statista Survey. (October 15, 2018). When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/640201/black-friday-impluse-purchases/
Statista Survey. "When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?." Chart. October 15, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/640201/black-friday-impluse-purchases/
Statista Survey. (2018). When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/640201/black-friday-impluse-purchases/
Statista Survey. "When Shopping on Black Friday, Which of The following Product Categories Would You Make Impulsive Purchases from If You Came across a Good Offer?." Statista, Statista Inc., 15 Oct 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/640201/black-friday-impluse-purchases/
Statista Survey, When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/640201/black-friday-impluse-purchases/ (last visited November 10, 2024)
When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer? [Graph], Statista Survey, October 15, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/640201/black-friday-impluse-purchases/
