This statistic portrays the share of factors influencing the purchase decision regarding fragrances among women aged 18 to 24 years in the United Kingdom (UK) in the year 2016. The major driver was the smell, amounting to a share of 85 percent, followed by the availability of testers in shops, accounting for 36 percent. Bottle design was the least important factor mentioned with a share of 29 percent.
Share of factors influencing the purchase decision of fragrances among women, aged 18 to 24 years, in the United Kingdom (UK), 2016
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Imogen Matthews Associates. (November 15, 2016). Share of factors influencing the purchase decision of fragrances among women, aged 18 to 24 years, in the United Kingdom (UK), 2016 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/633513/fragrances-share-factors-purchase-women18-24-uk/
Imogen Matthews Associates. "Share of factors influencing the purchase decision of fragrances among women, aged 18 to 24 years, in the United Kingdom (UK), 2016 ." Chart. November 15, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/633513/fragrances-share-factors-purchase-women18-24-uk/
Imogen Matthews Associates. (2016). Share of factors influencing the purchase decision of fragrances among women, aged 18 to 24 years, in the United Kingdom (UK), 2016 . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/633513/fragrances-share-factors-purchase-women18-24-uk/
Imogen Matthews Associates. "Share of Factors Influencing The Purchase Decision of Fragrances among Women, Aged 18 to 24 Years, in The United Kingdom (Uk), 2016 ." Statista, Statista Inc., 15 Nov 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/633513/fragrances-share-factors-purchase-women18-24-uk/
Imogen Matthews Associates, Share of factors influencing the purchase decision of fragrances among women, aged 18 to 24 years, in the United Kingdom (UK), 2016 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/633513/fragrances-share-factors-purchase-women18-24-uk/ (last visited November 10, 2024)
Share of factors influencing the purchase decision of fragrances among women, aged 18 to 24 years, in the United Kingdom (UK), 2016 [Graph], Imogen Matthews Associates, November 15, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/633513/fragrances-share-factors-purchase-women18-24-uk/
