Growth in daily podcast reach among Millennials U.S. 2018-2019, by gender/ethnicity

Published by Patrick Leu, May 29, 2024
According to report carried out in the United States in the third quarters of 2018 and 2019, podcasting is growing the fastest among Millennials in minority ethnic groups. Between those two time periods, the daily reach of podcasts among Hispanic Millennials increased by 135 percent, and grew by 50 percent among African Americans aged 18 to 34 years.

Growth in daily reach of podcasts among adults aged 18 to 34 in the United States from 3rd quarter 2018 to 3rd quarter 2019, by gender and ethnicity

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Release date

March 2020

Region

United States

Survey time period

Q3 2018 and Q3 2019

Age group

18-34 years

Method of interview

Online survey

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