The statistic shows data on public opinion on the use of emojis in marketing in the United States as of November 2016, by age. During a survey, 59 percent of Millennials (aged 18 to 34) agreed that businesses were trying too hard when they used emojis in their ads and communications.
Are businesses trying too hard when they use emojis in their ads and communications?
The source does not provide a date of survey. The date provided is the publication date. The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original. The source does not provide any information regarding missing percentage points to 100 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (November 17, 2016). Are businesses trying too hard when they use emojis in their ads and communications? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/630019/emojis-use-marketing-usa/
YouGov. "Are businesses trying too hard when they use emojis in their ads and communications?." Chart. November 17, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/630019/emojis-use-marketing-usa/
YouGov. (2016). Are businesses trying too hard when they use emojis in their ads and communications?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/630019/emojis-use-marketing-usa/
YouGov. "Are Businesses Trying Too Hard When They Use Emojis in Their Ads and Communications?." Statista, Statista Inc., 17 Nov 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/630019/emojis-use-marketing-usa/
YouGov, Are businesses trying too hard when they use emojis in their ads and communications? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/630019/emojis-use-marketing-usa/ (last visited November 10, 2024)
Are businesses trying too hard when they use emojis in their ads and communications? [Graph], YouGov, November 17, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/630019/emojis-use-marketing-usa/