According to a survey from 2019, 21.6 percent of surveyed marketing managers in Sweden anticipated an increase of company's marketing budget in the coming year. Most of respondents expected an unchanged budget for their marketing department.
For this survey, most of the marketing managers, who were interviewed, worked for a business-to-business (B2B) company.
Will your total marketing budget increase or decrease in the coming year?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pyramid. (November 7, 2019). Will your total marketing budget increase or decrease in the coming year? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/
Pyramid. "Will your total marketing budget increase or decrease in the coming year?." Chart. November 7, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/
Pyramid. (2019). Will your total marketing budget increase or decrease in the coming year?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/
Pyramid. "Will Your Total Marketing Budget Increase or Decrease in The Coming Year?." Statista, Statista Inc., 7 Nov 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/
Pyramid, Will your total marketing budget increase or decrease in the coming year? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/ (last visited November 10, 2024)
Will your total marketing budget increase or decrease in the coming year? [Graph], Pyramid, November 7, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/