Italy: top reasons to begin with online shopping in 2015

Published by Statista Research Department, Aug 9, 2016
This statistic displays the share of reasons why consumers begin their online shopping journey in Italy in 2015. As of the survey period, the leading reason to start online shopping was the use of e-commerce websites for 43 percent of the respondents.

Share of reasons why consumers begin their online shopping journey in Italy in 2015

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Release date

August 2016

Region

Italy

Survey time period

2015 to 2016

Special properties

approximately 10,000 consumers (i.e., 1,000 consumers in 10 countries) were surveyed.

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