This statistic illustrates the results of a survey conducted in the United States in 2016 regarding the importance of communication efforts in garnering Hispanic loyalty, by retailers versus Hispanic shoppers. About 35 percent of Hispanic shoppers in the U.S. indicated to find it important that Spanish or bilingual in-store signage is provided by the retailers.
Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers
Top two box scores are shown. Multiple answers were possible.
* Including multi-cultural consumers who purchase products in the cereal category. Demographically balanced. Purchased RTE cereal in past 3 months. Eat breakfast at least once a week.
** The study and survey characteristics apply to the consumer survey. The methodology for the retailer survey was as follows:
Method: Quantitative questionnaire was completed online or by phone
Sample size: N=99 grocery retailers
Participants included:
•Influencers and decision makers within the cereal category
•Mix of headquarter and store level employees (category managers, buyers, store managers, etc.).
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Post Holdings, & Multicultural Retail 360. (August 26, 2016). Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/624455/importance-communication-efforts-hispanic-loyalty-us-retailers-vs-shoppers/
Post Holdings, und Multicultural Retail 360. "Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers." Chart. August 26, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/624455/importance-communication-efforts-hispanic-loyalty-us-retailers-vs-shoppers/
Post Holdings, Multicultural Retail 360. (2016). Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/624455/importance-communication-efforts-hispanic-loyalty-us-retailers-vs-shoppers/
Post Holdings, and Multicultural Retail 360. "Share of Importance of Communication Efforts in Garnering Hispanic Loyalty in The United States in 2016, by Retailers versus Hispanic Shoppers." Statista, Statista Inc., 26 Aug 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/624455/importance-communication-efforts-hispanic-loyalty-us-retailers-vs-shoppers/
Post Holdings & Multicultural Retail 360, Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/624455/importance-communication-efforts-hispanic-loyalty-us-retailers-vs-shoppers/ (last visited November 10, 2024)
Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers [Graph], Post Holdings, & Multicultural Retail 360, August 26, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/624455/importance-communication-efforts-hispanic-loyalty-us-retailers-vs-shoppers/
