According to a survey carried out in the U.S. in 2021, almost 61 percent of respondents stated that they always viewed online reviews before buying. Another 33 percent stated they regularly read online reviews before making a purchase.
Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency
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PowerReviews. (February 1, 2022). Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/623685/visual-ugc-access-prior-to-purchase-usa/
PowerReviews. "Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency." Chart. February 1, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/623685/visual-ugc-access-prior-to-purchase-usa/
PowerReviews. (2022). Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/623685/visual-ugc-access-prior-to-purchase-usa/
PowerReviews. "Share of Online Shoppers Reading Online Reviews before Purchasing in The U.S. in 2021, by Frequency." Statista, Statista Inc., 1 Feb 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/623685/visual-ugc-access-prior-to-purchase-usa/
PowerReviews, Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/623685/visual-ugc-access-prior-to-purchase-usa/ (last visited November 13, 2024)
Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency [Graph], PowerReviews, February 1, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/623685/visual-ugc-access-prior-to-purchase-usa/
