In Italy, the share held by programmatic advertising out of the digital advertising market grew from 15 percent in 2017 to 26 percent in 2019. In particular, the biggest value growth was reported between 2018 and 2019.
Market value share of the programmatic advertising out of the digital advertising market in Italy from 2017 to 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Osservatori Digital Innovation. (August 7, 2020). Market value share of the programmatic advertising out of the digital advertising market in Italy from 2017 to 2019 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/619887/digital-programmatic-advertising-market-by-type-italy/
Osservatori Digital Innovation. "Market value share of the programmatic advertising out of the digital advertising market in Italy from 2017 to 2019." Chart. August 7, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/619887/digital-programmatic-advertising-market-by-type-italy/
Osservatori Digital Innovation. (2020). Market value share of the programmatic advertising out of the digital advertising market in Italy from 2017 to 2019. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/619887/digital-programmatic-advertising-market-by-type-italy/
Osservatori Digital Innovation. "Market Value Share of The Programmatic Advertising out of The Digital Advertising Market in Italy from 2017 to 2019." Statista, Statista Inc., 7 Aug 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/619887/digital-programmatic-advertising-market-by-type-italy/
Osservatori Digital Innovation, Market value share of the programmatic advertising out of the digital advertising market in Italy from 2017 to 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/619887/digital-programmatic-advertising-market-by-type-italy/ (last visited November 10, 2024)
Market value share of the programmatic advertising out of the digital advertising market in Italy from 2017 to 2019 [Graph], Osservatori Digital Innovation, August 7, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/619887/digital-programmatic-advertising-market-by-type-italy/
