Programmatic ad spending in Italy 2014-2024

Published by
Michele Majidi,
Jul 1, 2024
In 2024, the market value of programmatic advertising in Italy was projected to amount to 930 million euros, marking an increase from the 2023 value of 850 million. In the presented period of 10 years, the value of the Italian programmatic market grew nearly nine-fold.

Programmatic advertising spending in Italy from 2014 to 2024 (in million euros)

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Release date

April 2024

Region

Italy

Survey time period

2014 to 2023

Supplementary notes

* Forecast.
Figures prior to 2024 taken from earlier reports.

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Overview

8

Regional data

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Leading markets

7

Players

8

Connected TV (CTV)

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Digital out-of-home (DOOH)

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Marketer insights

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Further related statistics

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Topics

Digital advertising in Italy Digital advertising in EuropeAdvertising and market research companies in ItalySocial media usage in ItalyInfluencer marketing in Italy
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