Denmark: advertising & market research employees 2021

The number of employees in the advertising and market research industry in Denmark saw no significant changes in 2021 in comparison to the previous year 2020 and remained at around 11921 employees.
Number of employees is defined as those persons who work for an employer and who have a contract of employment and receive compensation in the form of wages, salaries, fees, gratuities, piecework pay or remuneration in kind. A worker from an employment agency is considered to be an employee of that temporary employment agency and not of the unit (customer) in which they work.

Find more statistics on the advertising and market research industry in Denmark with key insights such as turnover, production value, and personnel costs.

Number of employees in the advertising and market research industry in Denmark from 2012 to 2021

Characteristic	Number of employees
2021	11,921
2020	11,890
2019	12,523
2018	12,704
2017	12,477
2016b	12,179
2015	11,263
2014	11,002
2013	11,604
2012	11,592

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Release date

March 2024

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Region

Denmark

Survey time period

2012 to 2021

Supplementary notes

b: Break in time series.
The source adds the following information: Number of employees is defined as those persons who work for an employer and who have a contract of employment and receive compensation in the form of wages, salaries, fees, gratuities, piecework pay or remuneration in kind. A worker from an employment agency is considered to be an employee of that temporary employment agency and not of the unit (customer) in which they work
Data coverage corresponds to code M73 of CE Rev 2.

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