This statistic displays the findings of a survey on the distribution of the levels of comfort with data collection and use by online marketplaces to provide personalized online advertisements or content in the European Union (EU-28) as of April 2016. During the survey period, it was found that four percent of respondents reported that they were very comfortable with the fact that online marketplaces collect and use their personal data in order to tailor personalized web experiences.
Distribution of comfort levels with data collection and use by online marketplaces in the European Union (EU-28) as of April 2016*
* The original survey question was phrased as follows:
"QD5.3 To what extent are you comfortable or not with the fact that online marketplaces use information about your online activity and personal data to tailor advertisements or content to what interests you?"
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European Commission. (June 9, 2016). Distribution of comfort levels with data collection and use by online marketplaces in the European Union (EU-28) as of April 2016* [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/602892/levels-of-comfort-with-data-collection-by-online-marketplaces-in-the-eu-28/
European Commission. "Distribution of comfort levels with data collection and use by online marketplaces in the European Union (EU-28) as of April 2016*." Chart. June 9, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/602892/levels-of-comfort-with-data-collection-by-online-marketplaces-in-the-eu-28/
European Commission. (2016). Distribution of comfort levels with data collection and use by online marketplaces in the European Union (EU-28) as of April 2016*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/602892/levels-of-comfort-with-data-collection-by-online-marketplaces-in-the-eu-28/
European Commission. "Distribution of Comfort Levels with Data Collection and Use by Online Marketplaces in The European Union (Eu-28) as of April 2016*." Statista, Statista Inc., 9 Jun 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/602892/levels-of-comfort-with-data-collection-by-online-marketplaces-in-the-eu-28/
European Commission, Distribution of comfort levels with data collection and use by online marketplaces in the European Union (EU-28) as of April 2016* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/602892/levels-of-comfort-with-data-collection-by-online-marketplaces-in-the-eu-28/ (last visited November 10, 2024)
Distribution of comfort levels with data collection and use by online marketplaces in the European Union (EU-28) as of April 2016* [Graph], European Commission, June 9, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/602892/levels-of-comfort-with-data-collection-by-online-marketplaces-in-the-eu-28/
