This statistic presents the results of a survey on the frequency of Burger King visits of McDonald's customers and the total population in Germany in 2021. In general, the study showed that McDonald's customers were more likely to visit Burger King than the total population independent of the frequency. Additionally, while the majority of the German population never visited Burger King, 20.4 percent of McDonald's customers never went to Burger King.
Frequency of Burger King visits of McDonald's customers and the total population in Germany in 2021
The sample was derived from the the German speaking population older than 14 years in Germany.
Information about the total sample size:
2020: 23,138 respondents, projected to 70.63 million persons
Information about the target group "McDonald's customers":
2020: 7.291 respondents, projection to 22.70 million persons
Further information abouth the method is accessible here (German).
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VuMA. (November 17, 2021). Frequency of Burger King visits of McDonald's customers and the total population in Germany in 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/602057/frequency-of-burger-king-visits-of-mcdonalds-customers-and-german-population/
VuMA. "Frequency of Burger King visits of McDonald's customers and the total population in Germany in 2021." Chart. November 17, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/602057/frequency-of-burger-king-visits-of-mcdonalds-customers-and-german-population/
VuMA. (2021). Frequency of Burger King visits of McDonald's customers and the total population in Germany in 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/602057/frequency-of-burger-king-visits-of-mcdonalds-customers-and-german-population/
VuMA. "Frequency of Burger King Visits of Mcdonald's Customers and The Total Population in Germany in 2021." Statista, Statista Inc., 17 Nov 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/602057/frequency-of-burger-king-visits-of-mcdonalds-customers-and-german-population/
VuMA, Frequency of Burger King visits of McDonald's customers and the total population in Germany in 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/602057/frequency-of-burger-king-visits-of-mcdonalds-customers-and-german-population/ (last visited November 10, 2024)
Frequency of Burger King visits of McDonald's customers and the total population in Germany in 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/602057/frequency-of-burger-king-visits-of-mcdonalds-customers-and-german-population/
