In 2023, 48 percent of the advertising spending in Italy was made up by digital media, while TV accounted for 35 percent of the total ad expenditure over the considered year. Out of home (OOH) rounded out the top three with seven percent.
Distribution of advertising spending in Italy in 2023, by medium
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engage.it. (June 25, 2024). Distribution of advertising spending in Italy in 2023, by medium [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/589923/share-of-advertising-industry-expenditure-italy/
engage.it. "Distribution of advertising spending in Italy in 2023, by medium." Chart. June 25, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/589923/share-of-advertising-industry-expenditure-italy/
engage.it. (2024). Distribution of advertising spending in Italy in 2023, by medium. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/589923/share-of-advertising-industry-expenditure-italy/
engage.it. "Distribution of Advertising Spending in Italy in 2023, by Medium." Statista, Statista Inc., 25 Jun 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/589923/share-of-advertising-industry-expenditure-italy/
engage.it, Distribution of advertising spending in Italy in 2023, by medium Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/589923/share-of-advertising-industry-expenditure-italy/ (last visited November 10, 2024)
Distribution of advertising spending in Italy in 2023, by medium [Graph], engage.it, June 25, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/589923/share-of-advertising-industry-expenditure-italy/
