E-commerce penetration in Italy 2020-2021

Published by Statista Research Department, Mar 11, 2022
In 2021, the share of internet users who are also e-commerce consumers in Italy amounted to 84 percent, up from the previous year. In turn, the percentage of e-commerce users that have shopped from abroad decreased by one percentage point and reached 66 percent in 2021.

Share of internet users shopping online in Italy in 2020 and 2021

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Release date

November 2021

Region

Italy

Survey time period

2020 and 2021

Number of respondents

1,000 respondents

Age group

15-79 years old

Special properties

people with internet access

Method of interview

Online survey

Supplementary notes

Data on 2020 from a previous publication.

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