The graph shows the leading media categories in the United States in 2016, by brand equity. It was found that brands belonging to the "TV network" categories were the strongest among all survey media brands.
Leading media categories in the United States in 2016, by brand equity
The source provides the following information: "The Brand Equity Index is the keystone to the EquiTrend program, providing an understanding of a brand’s overall strength. A brand’s Equity is determined by a calculation of Familiarity, Quality and Purchase Consideration. Brand of the Year is determined by a simple ranking of brands." For more information see the source.
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Harris Poll. (June 16, 2016). Leading media categories in the United States in 2016, by brand equity [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/589309/media-categories-brand-equity-usa/
Harris Poll. "Leading media categories in the United States in 2016, by brand equity." Chart. June 16, 2016. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/589309/media-categories-brand-equity-usa/
Harris Poll. (2016). Leading media categories in the United States in 2016, by brand equity. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/589309/media-categories-brand-equity-usa/
Harris Poll. "Leading Media Categories in The United States in 2016, by Brand Equity." Statista, Statista Inc., 16 Jun 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/589309/media-categories-brand-equity-usa/
Harris Poll, Leading media categories in the United States in 2016, by brand equity Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/589309/media-categories-brand-equity-usa/ (last visited November 13, 2024)
Leading media categories in the United States in 2016, by brand equity [Graph], Harris Poll, June 16, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/589309/media-categories-brand-equity-usa/
