In 2018, radio in Denmark, Finland, as well as Sweden reached 71 percent of the people per day. By contrast, the average daily radio reach in Norway amounted to only 57 percent that year.
Average daily radio reach in the Nordic countries from 2013 to 2018
Denmark, Norway: Age 12+, Finland: Age 9+, Sweden: Age: 12-79
Special properties
Monday to Sunday; data include listening to radio, irrespective of platform
Supplementary notes
This statistic is based on surveys. Different methods have been used, which impairs comparability between countries and years.
Denmark, Norway and Sweden: PPM (portable people meter, i.e. electronic measurement); excl. small local/community radio stations.
Denmark: based on at least 5 minutes consecutive listening.
Sweden: at least 3 consecutive minutes.
Norway: at least 1 minute listening time.
Finland: diary method; share of listeners who have listened a minimum of 8 minutes during at least one 15-minute interval.
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NORDICOM. (August 26, 2019). Average daily radio reach in the Nordic countries from 2013 to 2018 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/588700/average-daily-radio-reach-in-the-nordic-countries/
NORDICOM. "Average daily radio reach in the Nordic countries from 2013 to 2018." Chart. August 26, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/588700/average-daily-radio-reach-in-the-nordic-countries/
NORDICOM. (2019). Average daily radio reach in the Nordic countries from 2013 to 2018. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/588700/average-daily-radio-reach-in-the-nordic-countries/
NORDICOM. "Average Daily Radio Reach in The Nordic Countries from 2013 to 2018." Statista, Statista Inc., 26 Aug 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/588700/average-daily-radio-reach-in-the-nordic-countries/
NORDICOM, Average daily radio reach in the Nordic countries from 2013 to 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/588700/average-daily-radio-reach-in-the-nordic-countries/ (last visited November 10, 2024)
Average daily radio reach in the Nordic countries from 2013 to 2018 [Graph], NORDICOM, August 26, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/588700/average-daily-radio-reach-in-the-nordic-countries/
