This statistic shows the leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016. During the survey, 21 percent of responding marketers stated they measured event ROI by attendance numbers.
Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016
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Cvent. (February 20, 2017). Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/578649/measure-exhibit-roi/
Cvent. "Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016." Chart. February 20, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/578649/measure-exhibit-roi/
Cvent. (2017). Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/578649/measure-exhibit-roi/
Cvent. "Leading Metrics Used to Measure Roi of Events and Exhibitions According to Planners, Marketers and Executives Worldwide as of October 2016." Statista, Statista Inc., 20 Feb 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/578649/measure-exhibit-roi/
Cvent, Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/578649/measure-exhibit-roi/ (last visited November 10, 2024)
Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016 [Graph], Cvent, February 20, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/578649/measure-exhibit-roi/
