This statistic shows the results of a survey on preferring to purchase unknown clothing brands in Germany in 2013 and 2015. During the 2015 survey period it was found that roughly 4.1 percent of respondents preferred to buy unknown clothing brands.
To what extent does the statement "When buying clothes I prefer brands that not everyone knows about" apply to you personally?
Information on base:
Base: respondents available online (Germany and EU residents in private households at main place of residence) from 14 to 69 years of age.
Information on total random sample:
2013: 5,002 respondents, projection to 43.53 million persons
2015: 5,182 respondents, projection to 44.31 million persons
During the survey the question was asked in the following wording: "When you buy clothing for yourself, what role does the brand generally play for you? Here you see several statements on the subject of brands of clothing. Please indicate for each one how much it applies to you personally. - For my clothes I prefer brands that not everyone knows."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Spiegel. (October 15, 2015). To what extent does the statement "When buying clothes I prefer brands that not everyone knows about" apply to you personally? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/576820/unknown-brand-preference-clothing-germany/
Spiegel. "To what extent does the statement "When buying clothes I prefer brands that not everyone knows about" apply to you personally?." Chart. October 15, 2015. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/576820/unknown-brand-preference-clothing-germany/
Spiegel. (2015). To what extent does the statement "When buying clothes I prefer brands that not everyone knows about" apply to you personally?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/576820/unknown-brand-preference-clothing-germany/
Spiegel. "To What Extent Does The Statement "When Buying Clothes I Prefer Brands That Not Everyone Knows About" Apply to You Personally?." Statista, Statista Inc., 15 Oct 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/576820/unknown-brand-preference-clothing-germany/
Spiegel, To what extent does the statement "When buying clothes I prefer brands that not everyone knows about" apply to you personally? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/576820/unknown-brand-preference-clothing-germany/ (last visited November 13, 2024)
To what extent does the statement "When buying clothes I prefer brands that not everyone knows about" apply to you personally? [Graph], Spiegel, October 15, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/576820/unknown-brand-preference-clothing-germany/
