Brand vs. price when buying accessories in Germany in 2017

Published by
Evgenia Koptyug,
Mar 21, 2017
This statistic shows the results of a survey concerning the brand or price awareness for accessories purchases in Germany in 2017. During the survey period it was found that 3 percent of respondents stated that they always buy the same brand.

Which of the following statements applies to you the most when buying accessories?

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Release date

January 2017

Region

Germany

Survey time period

January 12 to 18, 2017

Number of respondents

1,020 respondents

Age group

18 years and older

Special properties

German-speaking population

Method of interview

Online survey

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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