This statistic shows the results of a survey conducted in the first quarter of 2016 among 5,000 adult American men and women on their preferred bottled water brand. The figures show the difference in brand preference among Millennials and older generations. According to the source, this difference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+". During the survey, the Millennials' preference of the Glaceau Smartwater brand was 4.6 percent higher than that of older generations.
Bottled water: Difference in brand preference between Millennials and older generations in the U.S.
*According to the source: "Sample: 5000 U.S. demographically balanced adult men and women (n=1,980 ages 18 to 35 and n=3,020 ages 36+)"
According to the source the difference in brand preference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+"
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The Brand Strength Monitor. (July 7, 2016). Bottled water: Difference in brand preference between Millennials and older generations in the U.S. [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/572725/bottled-water-brand-preferences-among-different-generations/
The Brand Strength Monitor. "Bottled water: Difference in brand preference between Millennials and older generations in the U.S.." Chart. July 7, 2016. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/572725/bottled-water-brand-preferences-among-different-generations/
The Brand Strength Monitor. (2016). Bottled water: Difference in brand preference between Millennials and older generations in the U.S.. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/572725/bottled-water-brand-preferences-among-different-generations/
The Brand Strength Monitor. "Bottled Water: Difference in Brand Preference between Millennials and Older Generations in The U.S.." Statista, Statista Inc., 7 Jul 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/572725/bottled-water-brand-preferences-among-different-generations/
The Brand Strength Monitor, Bottled water: Difference in brand preference between Millennials and older generations in the U.S. Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/572725/bottled-water-brand-preferences-among-different-generations/ (last visited November 13, 2024)
Bottled water: Difference in brand preference between Millennials and older generations in the U.S. [Graph], The Brand Strength Monitor, July 7, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/572725/bottled-water-brand-preferences-among-different-generations/
